Fengqi Chen
Educational Team
- Freelance Project Manager for Ogilvy & Mather. Managed media campaigns for Fortune 500 companies including Hilton, Waldorf, Nestle, Mercedes-Benz, Huawei, IBM and other Chinese local clients with project size between $30,000 – $700,000.
- Supported and facilitated all production-related cross-functional communication between creatives, account executives, producers and stakeholders
- Built client partnerships through daily communication, ensuring campaign milestones and guidelines were met, and educating expectations
- Launched the Chinese presidential car (Hongqi L5 Limousine) customization website by working with internal teams and visualization solution supplier Bitone
- Increased projects’ gross margin by 30% by negotiating with new suppliers for Huawei and Hongqi
- Supervised opening videos, branding videos and case videos from pre-production to delivery for Huawei’s global conferences, including UBBF, ITC, Huawei Connect, Open ROADS Community, etc.
- Worked closely with internal teams to deliver TVCs, social media campaigns and viral videos for Huawei mobile, including Mate 10, Nova 2 and P10
- MSc in Media Management from The New School, 2018
